Global revenue from online advertising is measured in billions of dollars. Between 2015 and 2020, predictions show an increase by over 100 billion USD. It’s clear that everyone wants to cut his/her piece.

According to Statista, over 30% of all websites, which belong to TOP 1000 in Alexa Rank, use any kind of AdBlock detection. It basically means that they display different or amended content to those visitors who use an add blocking system. The message is clear: You block our adds, we block you!

Why do they block

Many owners of websites, online magazines and food blogs decided to block visitors who use AdBlock. The reason behind is clear: everyone who clicks on adds brings revenue, but without seeing the add, it is impossible to click. Many bloggers consider such traffic as useless. This, however, could be a wrong idea.

Different approach

Viktor Hanacek, one of the most talented freelance photographers, has a different approach. Even though he also earns money via systems which pay him for displaying and clicking on adds, Viktor still allows AdBlock users visiting his website and seeing all its content.

Once a visitor can visit your website who happens to have a lot of social media followers. If he/she likes the website, maybe he/she will decide to share it. Imagine having your website shared with thousands of people on social media – for free! But if you wouldn’t have allowed such an influencer to see your website’s content, you would lose him/her forever.

Sometimes, it is wrong to think about a visitor as a visitor. A visitor can quickly turn into a traffic generator, but you never know who it is. Moreover, if you sell any sort of products on your page and your income is not totally dependent on displaying adds, blocking AdBlock traffic should be an absolute no-go!



    Camera: NIKON D750
    Aperture: ƒ/2.8
    Shutter speed: 1/125s
    ISO: 900
    Focal length: 80mm