Running a successful food blog is a dream of many. But how can we recognize a successful one? Is it traffic (website visitors), various awards a blogger can get or basically the income?
As we know, success means different things for everyone. But if there is money in the game, why not to take it? You can have fun with your blog and enjoy it as you did before, but you can also get some money and eventually leave your job to do your passion full-time.
However, there are some steps needed to monetize your blog.
1. Who are your visitors?
There is no other way to earn money on your blog than selling products – directly and indirectly. If you decide to turn ads on, you actually try to sell them to the audience, you want them to click and (in case of affiliate) purchase the product on the linked website.
It is important to analyze your audience which you want to change into customers. If 90% of them are women looking for recipes, it is not the best idea to sell them swimming trunks. Decide for a product which you think your visitors might be interested in.
2. Decide for channel
You have couple possibilities which you also mix between each other:
- advertising systems like AdSence
- your physical products/merchandising
- your virtual products
It might look like the easiest option but to maximize your revenues with AdSence, you need to think about the right place for your ads, you need to be careful about your content because you can easily lose Google as you partner when breaking even a small rule.
Try services like Hotjar to find out where your visitors mostly look on your website. Place the ads to get as many clicks as possible but don’t get them too annoying!
Selling your physical products
Maybe, if your visitors cook on regular basis and love your blog, they would buy a pot with your logo. You can produce the pots in China very cheap (find a supplier on Alibaba) and sell them to your customers.
It seems to be a great idea but there are possible threats as well:
- you have to invest in production of your product and risk the capital you put in
- if you have your audience all around the world, think about shipping costs – would it be still profitable if you send your product from the US to India? Would people in India be interested in your products? Do they use it at all in their culture?
Selling you virtual products
You can send a premium cook book as an eBook. Even though you don’t have any financial costs with creating an eBook, you still need to invest your time. The advantage is that sales of a virtual product happen fully automatic. You don’t need to pack the product and send it – everything is automate and you earn money even while sleeping.
Using affiliate marketing as a partner, you help firms selling their products and receive a provision per sale/lead/click/interest. As in case of AdSence, no starting capital and no time must be invested. It is also a great alternative to physical products you would like to sale but feel scared or have logistic issues. You can promote a pot on Amazon and get % of every sale a visitor makes there.
3. Test it
There is no way around – if you want to maximize your profit from a blog, you need to test different channels, different ads locations, different products and maybe different prices. What you think is the right price and product, perhaps your visitor doesn’t.